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bitkelex Online Learning and Training Platform
Privacy and Cookie Information

Privacy Policy

This Privacy Policy explains how Bitkelex Learning, Inc. collects, uses, stores, and shares personal data when you visit our website and use the bitkelex online learning and training platform. It also explains cookie categories, advertising disclosures for Google and Meta, and how you can manage your preferences.

Effective Date
January 15, 2026
Last Updated
January 15, 2026
Contact
[email protected]
Changes to this Privacy Policy will be notified via a homepage banner at least 14 days before they take effect.

1. Cookie Categories (Three Mandatory Tiers)

Cookies are small text files stored on your device. We use cookies and similar technologies to keep the site working, measure performance, and (if you consent) support advertising and remarketing. We categorize cookies into three tiers. You can control analytics and marketing cookies through the cookie preferences panel.

1) Essential cookies

  • Purpose: core site functionality, security, session management
  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: NO, activated automatically
  • Retention: session duration or up to 12 months for preference storage

2) Analytics cookies

  • Purpose: measuring traffic, user behavior, site performance
  • Tools: Google Analytics 4
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: YES, activated only after user accepts
  • Retention: up to 14 months

3) Marketing / advertising cookies

  • Purpose: remarketing, personalized ad delivery, conversion tracking
  • Consent required: YES, activated only after user accepts
  • Retention: up to 540 days (Google Ads default)

2. Marketing Cookies (Mandatory Disclosures)

If you consent to marketing and advertising cookies, we may use tracking technologies to deliver and measure advertising. The statements below describe how third party advertising works and what technologies may be used.

  • Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
  • We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
  • We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
  • Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
  • We use the following tracking technologies on this website:
    • Cookies (first-party and third-party)
    • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
    • Device identifiers (browser fingerprint, IP address)
    • Conversion event tags
  • We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
  • Advertising and analytics technologies active on this site:
    • Google Ads (gtag.js / Google Tag Manager)
    • Google Analytics 4
    • Google Remarketing Tag
    • Meta Pixel (Facebook / Instagram)
  • You may opt out of personalized advertising at any time:
    • Google Ads Settings: https://adssettings.google.com
    • Your Online Choices (EU): https://www.youronlinechoices.eu
    • Network Advertising Initiative: https://optout.networkadvertising.org
    • Digital Advertising Alliance: https://optout.aboutads.info
    Opting out does not remove ads entirely, you will continue to see non-personalized advertisements.
  • Cookie preference management: use the link labeled Manage cookie preferences to open the cookie consent panel where you can accept or reject each category independently.

If you do not consent to marketing cookies, we do not intentionally activate marketing tags. You may still see non personalized advertisements on third party platforms, but they should not be based on tracking from this website.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC

    cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

  • Meta Platforms, Inc.

    pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4

    collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

  • Google Ads Conversion Tracking

    records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

  • Google Remarketing

    allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

  • Google Tag Manager

    deploys tracking tags on our behalf. No personal data is collected by GTM itself, it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children’s Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12. User Rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

13. What Data We Collect

Depending on how you interact with the site, we may collect the following categories of data. Some items are collected only when you submit a form, while others are collected through essential site operations or with your consent for analytics and marketing.

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

15. Retention Periods

We retain data only as long as necessary for the purposes described in this policy, and according to the specific retention periods below.

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

16. Policy Metadata (Required)

Last Updated: January 15, 2026

Effective Date: January 15, 2026

Changes are notified via a homepage banner at least 14 days before taking effect. This policy is intended to be read alongside our Terms of Service.

Business details

Bitkelex Learning, Inc.

350 Fifth Avenue, New York, NY 10118

Phone: +1 (212) 736-3100

Email: [email protected]

Additional Notes for Learners

Bitkelex is an online learning and training platform. Our courses are designed for educational purposes and do not require you to provide sensitive personal data. You can browse informational pages without submitting personal information. When you do submit a form, provide only what is necessary for your request.

If you want to stop receiving messages associated with a newsletter signup or inquiry, you can request deletion by emailing us at [email protected]. We will verify your request and process it in line with the retention and legal requirements described above.